Topic-10 Web analytics

Topic-10

 Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Contents

 Of Web analytics

• 1Basic Steps of the Web Analytics Process
  • 1.1Web analytics technologies
  • 1.2Web Analytics Data Sources
  • 1.3Web server log file analysis
  • 1.4Page tagging
  • 1.5Logfile analysis vs page tagging
    • 1.5.1Advantages of logfile analysis
    • 1.5.2Advantages of page tagging
    • 1.5.3Economic factors
  • 1.6Hybrid methods
  • 1.7Geolocation of visitors
  • 1.8Click analytics
  • 1.9Customer lifecycle analytics
  • 1.10Other methods
• 2On-site web analytics - definitions
• 3Off-site web analytics
• 4Common sources of confusion in web analytics
  • 4.1The hotel problem
  • 4.2New visitors + Repeat visitors unequal to total visitors
• 5Web analytics methods