Commonly Asked PPC Job Interview Questions
There is a great probability that you will be asked one of these PPC interview questions regardless of your job role:
Q 1: Why did you choose PPC industry?
Ans: This is one of the most common PPC interview questions you will face! When the interviewer asks this question, he/she wants to know more about you as a candidate and why you chose to work in the field of Pay per Click marketing and advertising. You need to tell them about your passion and your desire to work in the industry in the future. It would be great if you tell them about your back story with regard to what makes you tick as a candidate. Also, a good response could be to say that you are aware that the industry is extremely challenging and this is what attracts you. Show that you don’t want a boring job and prefers one which would challenge you on a daily basis.
Q 2: What is your most successful search campaign? Why?
Ans: Who doesn’t showcase their accomplishments on CV? And, it is highly possible that you too have listed your most successful PPC campaign on your CV. When the interviewer poses this question, he wants to know about your accomplishments in your words. They want to know the ins and outs of the campaign. Tell that about the aims, what keywords you want to target and the reason behind using those keywords along with the result achieved by you.
While talking about your previous campaigns, they will judge you on your passion and see if you are genuinely enthusiastic about the industry. Be sure to include stats and avoid giving false hopes.
Q 3: Who are our competitors? What PPC strategies are adopted by them?
Ans: You have to be prepared for this question. Do your homework. Before you appear for your interview, learn about the company you are applying to. You should research about the company’s background, their rivals, the strategies of the company and their competitors’ strategies.
Q 4: According to you, which paid media platforms would work well for our business and why?
Ans: Again, the best thing you could do is research. The interviewer yet again wants to know if you have done your homework. You need to consider which is the best-paid media platform for the company and how effectively they are using these platforms.
Think about different aims of the business in terms of objectives, KPIs, and keywords. Also, think realistically about which platforms would help them to achieve their goals. You can also go an extra mile by researching any new platforms and how it could help the company meeting their objectives.
Personalized PPC Interview Questions
PPC Fresher
Q 1: Why is Search Engine Marketing important?
Ans: You are there for the Search Engine Marketing job but if you don’t know the why of SEM then you lost it. Since, a high percentage of the developed world is online, so the company’s potential customers, shareholders, employees, and partners are online. Search Engine Marketing is one of the fastest growing marketing channels and the most cost-effective. Therefore, the company can build an excellent avenue for cost effective and brand building at lead generation and online sales. If the company doesn’t have a search engine marketing strategy, they are behind the curve. Undoubtedly, it is one of the basic SEM interview questions raised by the interviewer
Q 2: How do I determine if search engine marketing is right for my company?
Ans: Since the whole world is on the internet nowadays, it is very unlikely that you don’t need search engine marketing to survive and grow in the market. Regardless of whether you are interested in generating leads, sales, investors, strategic partners, new recruits, and awareness, SEM offers an opportunity to improve your bottom line.
A quick assessment by professionals will help clarify the need and fit.
Q 3: How do we measure the success of SEM efforts?
Ans: The efforts you put in search engine marketing are quantifiable and can be measured easily.
- If your objective is to generate awareness then you can track ‘impressions’ and ‘clicks’ on paid and organic search engine listings.
- Whereas, if the aim is to measure brand performance or preference of text ad creative then you can measure ‘click through’ and ‘conversion’ rates.
- For generating qualified leads, one can track email inquiries, downloads (demos or trials), or online registrations (for white papers, events, or newsletters).
- In order to track SEM efforts for sales, you can track offline sales or e-commerce sales through printable coupons or phone call tracking.
PPC Executive
Q 1: If I plan to expand my business to Singapore, is there a need to get listed on local search engines and directories?
Ans: People across the world rely on the US-based search companies. Google has versions of its search engines for many different countries whereas Yahoo and the Open Directory have international branches of their directories.
By getting listed on a smaller regional or local website directory, the company can boost their search engine placement on all of the major search engines by increasing popularity i.e. the number and quality of links to your site. There are some local directories providing direct links to a website listed whereas others use scripts to track clicks on the sites listed. This helps in driving visitors to your website.
Q 2: What are the hallmarks of a good PPC landing page?
Ans: The hallmarks of a good PPC landing page considers the following aspects:
- An attractive and powerful headline
- A supportive tagline
- Trust symbols
- A list of advantages
- A clear CTA (call to action)
- A lead capture form
- Use an image showing the context of use or a graphic that appeal to the visitors’ emotional side.
Q 3: Other than CPC, what are the other two options for bidding?
Ans: The two options for bidding are:
- CPM – Cost per Thousand
- CPA – Cost per Action
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