About the Free digital marketing
What does the template cover?
The template is structured around our simple RACE Planning framework giving a one page summary checklist of key online marketing activities for each part of RACE structured under the headings of Opportunity > Strategy > Action.
- Introduction. How to use this RACE Planning Template
- PLAN. Create a digital marketing strategy
- REACH. Grow your audience online
- ACT. Encourage brand interactions and leads
- CONVERT. Increase sales through optimisation
- ENGAGE. Build customer loyalty and advocacy
- Resources. Tools to help you create and implement your plans
Recommended resources for Individual and Business members to support creation of their plans:
- 7 Steps to Success guide to creating a Digital Marketing strategy
- Digital marketing plan example
- RACE Digital Marketing Elearning online qualification and Word planning workbook to amend to create a detailed plan
This marketing plan template is based on Dave Chaffey's fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors. It provides a structure for applying the RACE framework to help you rapidly create a plan for your business.
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